The Six-Step System That Recovers £20K–£50K From Your Dormant Client List — In 30 Days, Without a Single Discount.
The exact system Aura Direct runs for UK aesthetic clinics. 20 pages, no fluff — the framework, the voucher mechanic, the 48-hour claim window, the scripts, and the 30-day calendar. Yours, free.
- The full six-step RECALL system — built for UK clinics, GDPR & PECR compliant
- The voucher mechanic that beats every “we miss you” discount
- 3 swipeable voucher scripts you can adapt and send tomorrow
- A complete 30-day campaign calendar if you want to run it in-house
The RECALL System
Six steps. One outcome. Deposit-paid appointments confirmed in your calendar — within 30 days of launch.
Secure CRM connection. We extract every client who hasn't booked in 6+ months. Opted-outs removed automatically.
We engineer a personalised treatment voucher — typically £200–£300 toward your most popular package.
Each client receives a message that references their last treatment by name. 25–40% reply rates, not 5–10%.
48-hour claim window. The deadline is intentional — it concentrates action in days, not weeks.
Clients pay a deposit when they claim. Not a lead. Not a maybe. A confirmed appointment in your calendar.
Voice AI follows up with clients who showed intent but didn't complete — lifting conversion by 15–25%.
20 Pages. No Fluff. Everything You Need.
- The £50K math — run it on your own CRM in 5 minutes
- The full six-step RECALL system with every detail
- The voucher mechanic — and why it beats every discount
- The 48-hour claim window — the behavioural science behind it
- UK GDPR & PECR compliance crash course
- Three swipeable voucher scripts (Botox / body / weight loss)
- The tracking dashboard — the metrics that actually matter
- The five mistakes that kill 95% of reactivation campaigns
- A complete 30-day campaign calendar for DIY
- The commercial guarantee structure — how to do this risk-free
Who This Playbook Is For
✓ A Good Fit If
- You run a UK aesthetic clinic, med spa, or laser clinic
- You have 1,000+ clients in your CRM
- Your average client spend is £300+
- You suspect there's revenue hiding in your database
- You want full-price bookings, not discount-hunters
✗ Probably Not For You If
- You're a brand-new clinic with no real database yet
- You're comfortable running quarterly discount sales
- You're looking for cold-lead generation, not retention
- Under 1,000 clients or already at booking capacity
Send Me the Playbook
Enter your details and we'll email you the RECALL Playbook PDF in the next minute. No commitment. No sales call.
We'll only use your email to send the playbook and the occasional Aura Direct insight. One-click unsubscribe in every email. Aura Direct is GDPR compliant.
Before You Download
Is this really free? What's the catch?
It's genuinely free. The catch: it's 20 pages of detail, and most clinic owners who read it realise they'd rather have us run it than build the infrastructure themselves. Either decision is fine by us — the playbook stands on its own.
Will I be added to an aggressive email sequence?
No. You'll get the playbook immediately, a short follow-up note from John a few days later, and occasional Aura Direct insights. Unsubscribe in one click any time.
Do I need to give you access to my CRM to use the playbook?
Not at all. The playbook is a complete DIY guide — you can read it, decide it's worth running yourself, and never speak to us. If you'd rather we run it as a managed service, that's a separate conversation we'd only have on a free 15-minute RECALL Audit call.
How long does it take to read?
About 25 minutes cover-to-cover. The framework is on page 7. The compliance crash course is on page 12. The 30-day calendar is at the back.
Is this only for UK clinics?
The compliance section is UK-specific (GDPR + PECR). The methodology and scripts work anywhere, but if you're outside the UK you'll need to adapt the legal sections for your jurisdiction.