The Aura Direct Method
How We Recover £20K–£50K in 60–90 Days – With Zero Workload for Your Team
60–90
days to recovered revenue
Aura Direct is an AI-powered client reactivation service built exclusively for UK aesthetic clinics and med spas. We connect to your existing CRM, identify dormant clients who already know and trust your clinic, and re-engage them with personalised AI-driven SMS and voice outreach – automatically booking them back into your calendar.
Performance-based pricing means you only pay when clients book. There is nothing for your front desk to manage, no new software to learn, and no disruption to your existing operations.
The Process
Four Phases. One Outcome: Clients Booked Back Into Your Calendar.
01
CRM Integration – Days 1–14
We connect securely to your existing CRM or client database – no new software required. Our team handles the full technical setup, including GDPR compliance checks, consent verification, and opted-out contact filtering. Your data never leaves a secure, UK-compliant environment.
Compatible with standard clinic CRM platforms. Typical integration window: 7–14 days. Zero workload required from your team.
02
AI Segmentation – Precision Targeting
Our AI engine segments your full database to identify clients who have been inactive for 90+ days – then cross-references their treatment history, average spend, and engagement signals to prioritise those most likely to rebook. Generic blast campaigns are excluded by design.
Typical dormant pool in a 3,000–5,000 client database: 1,500–2,500 contactable clients. Each receives a message that references their specific treatment history – not a generic offer.
03
Automated Outreach – SMS & Voice
AI-crafted SMS and voice messages go out in controlled waves, personalised per client. The AI handles all replies, qualifies intent, and books appointments directly into your calendar – no front desk involvement needed.
Industry-standard email response rate: 5–10%. Aura Direct SMS and voice response rate: 25–40%. That gap is where your dormant revenue lives.
04
Weekly Reporting – Full ROI Visibility
Every week you receive a clear report covering: messages sent, response rate, bookings confirmed, estimated revenue recovered, and running ROI against your infrastructure investment. No black boxes.
At Day 60, you review results against your 3X guarantee threshold and decide whether to roll out across additional locations.
The Technology
AI That Knows Your Clients – Not Just Their Email Address
The Aura Direct AI engine is trained on aesthetic clinic client behaviour. It does not send generic promotional messages. It references what each client had done, how long ago, and what logical next step makes sense for their treatment journey.
Multi-location databases are handled in full – each location's client pool is segmented independently, with location-specific messaging and calendar integration. Consent and opted-out contact management is automated and auditable.
Treatment-History Personalisation
Every message references the client's last treatment, typical rebooking window, and relevant next step – increasing open and response rates significantly.
GDPR & Consent Management
Opted-out and unsubscribed contacts are filtered automatically before any outreach begins. Full audit trail maintained for compliance.
Direct Calendar Integration
The AI qualifies intent and books the appointment in real time – no manual step required between a client saying 'yes' and the slot being confirmed.
Multi-Location Ready
Franchise and group clinic operators can run independent segmentation and outreach per location from a single onboarding engagement.
Aura Direct operates exclusively within UK data compliance frameworks. Your client database is processed securely and never used for any purpose beyond your reactivation campaign.
Expected Outcomes
What Does Recovery Actually Look Like for a Clinic Like Yours?
Based on a 3,000–5,000 dormant client database, 60–90 day campaign window, average treatment value £150–£300.
60–80
clients reactivated
Conservative
Response rate at the lower end of our 25–40% range. Suitable for databases with older data or less segmentation history.
£12,000 – £18,000 recovered
Most Common
100–150
clients reactivated
Realistic
The most common outcome for a well-maintained 3,000–5,000 client database with a mix of laser, injectable, and skincare clients.
£24,000 – £36,000 recovered
200+
clients reactivated
Ambitious
Applies to multi-location groups, large active databases, and clinics with strong treatment package loyalty – where the dormant pool is both large and high-value.
£45,000+ recovered
Common Questions
Everything You Need to Know Before Booking Your Assessment
We answer the questions that matter most to clinic owners evaluating Aura Direct – data security, workload impact, compliance, and what happens if results underperform.
Is my client database secure when I share it with Aura Direct?
Your data is processed within a UK-compliant secure environment and used exclusively for your reactivation campaign. We never sell, share, or retain your client data beyond the agreed campaign period. A data processing agreement (DPA) is signed before any data transfer occurs.
How does Aura Direct handle GDPR and opted-out contacts?
Before any outreach begins, our AI engine automatically filters all opted-out, unsubscribed, and suppressed contacts from your database. The remaining contactable pool is the only group we message. A full compliance audit trail is maintained throughout the campaign and available to you on request.
How much work does this require from my team?
Near zero. Our onboarding team handles CRM integration, message setup, and calendar connection. Once live, the AI manages all outreach and reply handling autonomously. Your front desk will see new appointments appearing in the calendar – that is the extent of day-to-day involvement.
Can the messages be customised to match my clinic's voice?
Yes. During onboarding we gather your clinic's tone of voice, treatment menu, and any active promotions. All AI-generated messages are drafted and reviewed before the campaign goes live. You approve the messaging framework before a single SMS is sent.
We have three locations. Can Aura Direct run across all of them?
Yes – multi-location and franchise group clients are supported. Each location runs as an independent segmentation and outreach unit with its own calendar integration and reporting. Infrastructure pricing reflects database size per location; we discuss this in your assessment call.
What happens if the 3X guarantee isn't met in 60 days?
If we do not recover 3X your infrastructure investment within the 60-day pilot period, you pay nothing beyond the original setup fee. We will provide a full campaign report explaining response rates, any data quality issues, and our recommendation for whether a second campaign window is viable.
Ready to Start
See Exactly How Much Dormant Revenue Is Sitting in Your Database
15
minute free assessment call
Book a free 15-minute assessment call. We'll analyse your database size, typical client drop-off rate, and average treatment value – then give you a realistic, no-obligation revenue recovery estimate specific to your clinic.
No commitment. No data required upfront. Just a clear number.
Or explore our detailed process on this page. No email required to read.